Gift Well

Tuft & Needle
Holiday 2021 Campaign

Tuft & Needle’s 2021 holiday campaign brief was ambitious: create a concept that could house five mini campaigns, including Black Friday and the company’s first-ever online Gift Guide. The campaign also continued the company’s shift from mattress company to wellness company, setting the stage for the larger brand refresh in 2022.

This was the company’s largest holiday push in its nine-year history, and the campaign creative earned rave reviews from c-suite leadership.

ROLE
Concept, co-creative lead, scripts, casting, on-set direction, copywriting, copy supervision

We think of self-care and wellness as singular activities. But true well-being is more than just enjoying an occasional bath bomb or facial mask. The gift of good sleep, of comfortable, restorative spaces—those are the gifts that keep on giving.

For the people we love, the holidays are the time to give gifts we know they’ll love, hand-selected to bring joy to each person and help them live their best lives year-round. So instead of giving brief moments of self-care, give long-lasting calming comfort. Give cozy family snuggles and puppy dreams. Give great sleep night after night.

Gift Well, with Tuft & Needle