Concepts
Axon (TASER)
Recruitment Campaign
Best known for TASERs and body cameras, Axon was looking for a few good men and women to join their mission to make the bullet obsolete through non-lethal technology. The task was to create an attention-grabbing recruiting campaign to lure high-tech minds away from the Microsofts and Amazons of the world. After interviewing employees at both Phoenix and Seattle offices, I worked with a design team on distinct creative approaches.
ROLE
Co-concept, co-creative lead, copywriting
“Choices”
There’s comes a point in your career where you suddenly realize you have choices. Choices in where you work. Choices in the work you do. Staying where you are is easy, comfortable. You know the job, you know the company. Your path is clear. But maybe you want more than that. Maybe you want to round out your skills with new challenges and different environments. Maybe the idea of continuing to work on a fraction of a piece of a much larger product you have no say in is no longer satisfying. Or maybe changes in your life have made you realize you want your work to mean more than just a paycheck.
Whatever the reason, when two roads diverge in a yellow wood, take the one less travelled by—and follow it to Axon.
Instagram Story
Digital Display
Promoted Reddit Post
“Work for Truth”
With 24-hour news cycles, “fake news” and simmering social tensions, the truth is often muddled. The old saying comes to mind, “There are three sides to every story: yours, mine and the truth.” It’s important to you that the biggest pieces of your life align closely with your personal values of truth, transparency and social justice—and that includes the companies you work for.
With your unique skills, you could really work anywhere and earn a big paycheck, but that’s not really important to you. You want your career to matter, to contribute to solving social issues that are close to your heart. You understand the frictions between first responders and the communities, and you want to help both sides reveal the truth.
Because the truth is what really matters.
Instagram Story
Digital Display
Promoted Reddit Post