Don't Trash AZ

Arizona Is Our Home
Integrated Campaign

 ROLE:  Co-concept, copywriting

 

 IDEA:  Litter and cigarette butts are an unsightly blight on Maricopa County highways and roadways. But regular people wouldn't treat their homes the way they treat their home state. The campaign encourages people to treat their home state with the same pride as they have for their homes--which doesn't include tossing trash wherever they feel like it.
 

Dont Trash AZ Radio
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© 2019 by Sara Arnold

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