Arizona Office of Tourism
[Un]real Integrated Campaign
ROLE:
Concept, copywriting, creative lead
IDEA:
In 2017, I was tasked with creating the Arizona Office of Tourism's first new integrated campaign since 2013. The concept plays on the incredibly varied experiences and otherworldly landscapes that seem too amazing to be real, yet welcome visitors to walk their paths and immerse themselves the real Arizona.
RESULTS:
FY18 - 2x bookings YOY
FY19 - 400x ROI, $1.4B in tourism revenue
AWARDS:
2018
Gold - AAF Phoenix ADDY Awards
Silver - AAF Phoenix ADDY Awards (copy)
Silver - AAF District 12 ADDY Awards
2019
Gold - AAF Phoenix ADDY Awards
Gold - AAF District 12 ADDY Awards
