Drinking Water

 Arizona Game and Fish 

Thirst for Survival Campaign

ROLE: 

Creative lead, strategist, copywriter

IDEA: 

The summer is a particularly brutal time for Arizona's wildlife. Arizona Game and Fish maintains 3,000 watering sites around the state, at a cost of nearly $1M a year. This summer-focused campaign became an annual effort to raise funds to help offset this huge cost.
 

NOTABLE RESULTS:

In its first summer run, the campaign raised over $50,000, exceeding the Department's fundraising goal for the entire year.

AGF Thirst for Survival
00:00 / 00:29

 Direct Mail 

It's a trifold. But I only have it in spreads. Use your imagination.

Click to download

AGF Water Direct Mail Front.png

 Social Media 

Here's my obligatory footer. Let's chat, eh?

  • White LinkedIn Icon
  • White Vimeo Icon
  • White Twitter Icon

© 2020 by Sara Arnold Copywriting. All rights reserved. Yes, all of them.