Drinking Water

 Arizona Game and Fish 

Thirst for Survival Campaign

ROLE: 

Creative lead, strategist, copywriter

IDEA: 

The summer is a particularly brutal time for Arizona's wildlife. Arizona Game and Fish maintains 3,000 watering sites around the state, at a cost of nearly $1M a year. This summer-focused campaign became an annual effort to raise funds to help offset this huge cost.
 

NOTABLE RESULTS:

In its first summer run, the campaign raised over $50,000, exceeding the Department's fundraising goal for the entire year.

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AGF Thirst for Survival
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 Direct Mail 

It's a trifold. But I only have it in spreads. Use your imagination.

Click to download

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 Social Media