Arizona Game and Fish
Conserve & Protect Campaign
Creative lead, strategist, copywriter
Taking over an existing campaign, I worked closely with the Account Manager and media team to continually evolve the campaign over time. From traditional outdoor and radio, the campaign expanded into a bigger multimedia presence with digital display, social media, video, text messaging and microsite. And once we added fundraising capability, donations began pouring in to help conserve Arizona's wildlife for generations to come.