Eagle Flying

 Arizona Game and Fish 

Conserve & Protect Campaign

ROLE: 

Creative lead, strategist, copywriter

IDEA: 

Taking over an existing campaign, I worked closely with the Account Manager and media team to continually evolve the campaign over time. From traditional outdoor and radio, the campaign expanded into a bigger multimedia presence with digital display, social media, video, text messaging and microsite. And once we added fundraising capability, donations began pouring in to help conserve Arizona's wildlife for generations to come.
 

Arizona Game and Fish - Grand Canyon
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 Direct Mail 

It's a trifold. But I only have it in spreads. Use your imagination.

Click to download

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 Social Media 

Arizona Game and Fish Facebook
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Here's my obligatory footer. Let's chat, eh?

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© 2020 by Sara Arnold Copywriting. All rights reserved. Yes, all of them.