Students Typing at Their Computers

 AXON 

AXON Recruiting Concepts

ROLE: 

Co-concept, copywriting, creative lead

 

IDEA: 

AXON was looking for a few good men and women to join their mission to make the bullet obsolete and charged us with creative an attention-grabbing recruiting campaign. After interviewing employees in both Phoenix and Seattle, we developed three distinct messaging sets and campaign looks.

 

Sadly, the project was ultimately cancelled due to internal budget cuts at AXON. 
 

Here's my obligatory footer. Let's chat, eh?

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© 2020 by Sara Arnold Copywriting. All rights reserved. Yes, all of them.